I'm Gilbert Pellegrom.

Archive for the ‘Art Directed’ Category

The Art of the Fad

by Gilbert Pellegrom
Maybe you’ve heard the childlike excitement circulating when all new fads start to show some promise. Maybe you’ve heard about Smashing Magazine’s The Death Of The Blog Post article. Maybe you’ve read it. Maybe you’ve heard names like Jason Santa Maria or Dustin Curtis and wondered what all the fuss is about. Maybe you’ve heard of the whole “You’re killing me, Zappos” saga or the “Dear AmericanAirlines” letter. Maybe you’re fed up with me saying maybe. However there is one thing all of these things have in common. They have started a movement.

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